The Hunt

• Film shows main character surrounded and reflects the plot of the film and shows that everyone is against him. 
• As well as that he appears in focus and shows the plot revolves around him 
• Has the films director showing promenently and will attract fans of the director, and will draw the audience. 
•  It also has the main characters actor's name on it to attract his fans
• It also shows it was part of the official selection for cannes and will draw the audience in as it shows the film has received some recognition 

Trailer starts of happy and draws in the audience into a false sense of security and fuels their interest in when the 'hunt' starts.

 The trailer takes a dramatic turn when a 'a random lie' appears,  and this draws the audience in as they want to know how it resolves.

The fact that you see him being attacked attracts people in as they want to find out what happens to him, as the audience knows he is innocent and want to find out if the truth comes out. 

The trailer also doesn't hint at how the film will end so the audience are more likely to watch the film.