Skyfall

bond init

Bond appears in the centre showing his dominance and importance to the film, but also illustrates the franchise and attract people automatically to the film. But also fans of Daniel Craig will be attracted as well as he appears clearly and looking directly towards the viewer. Bond also appears in a suit and holding a gun, which are motifs of the franchise and would attract fans of the past films as it shows the Bond people loved in previous films hasn't changed. Bond's face also appears half in shadow and half in light, and suggests to the audience that his actions aren't always good, but the half in light shows he has good intentions, which is a regular theme throughout the Bonds. 

Daniel Craig's name doesn't appear on the poster showing that he isn't the main attraction to the film, but the highlighted 007 and the repetition of it shows that people are attracted to watch the film because of the character and the narrative of the films. The union jack appears in colour showing the importance of it and his country, and shows that the storyline is going to revolve around protecting Britain. 

• The obituary of Bond creates questions for the audience as it implies Bond is dead and attracts people to the film as they want answers. 
• The trailer also reveals the plot of the film which will attract more people to the film and draw them in as they want to know what will happen. 
•  Action from the film is included which portrays the genre of the film and will attract the target audience
• The trailer also shows motifs of the Bond franchise and will attract loyal fans of the franchise 
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